Course curriculum

  • 1

    Introduction

    • About This Course

    • Welcome from your host

    • Your Course Outcomes

    • Quick Introduction Survey
  • 2

    Foundation Module

    • In This Module

    • Develop your sales funnel

    • The importance of lead nurturing

    • The Fundamentals of Trust

    • End of module quiz
  • 3

    The Marketing Journey

    • Journey Story

    • From batch and blast to real time optimisation

    • What is wrong with batch and blast?

    • Module Survey
  • 4

    Let's Chat Segmentation

    • What stops segmentation happening

    • Segmentation That You Can Apply
  • 5

    Segment One - Unregistered Brokers

    • What next?

    • Getting started

    • Tips for communication
  • 6

    Segment Two: Registered Brokers

    • Getting brokers to submit first case
  • 7

    Segments Three & Four: Getting Repeat Business

    • Getting that second case

    • Personalise Your Messages

    • Continue nurturing
  • 8

    Winning Back Lost Brokers

    • Lost Boys Segment

    • Segmentation Quiz
  • 9

    The Ultimate Destination

    • Outlining the module

    • Lead Scoring

    • Marketing Automation
  • 10

    One Last Thing

    • To finish off

    • What will you do now?

    • Farewell Video
  • 11

    the end

    • EMAIL MARKETING COURSE

    • Analysising part two

Key Learnings

what you will learn from this course

  • The Trouble With Batch and Blast

    Whilst using the batch and blast technique is used by many, it is wasteful. Learn the other problems it poses for you.

  • Ways To Segment

    Discover the different approaches of segmentation - psychographic through to firmographics.

  • Ready Made Solution

    Learn the simple approach to segmentation that has been applied with strong results.

  • Creating Your Sales Funnel

    Discover the power of using the basics of a sales funnel in your marketing.

  • Targeted Messages

    And discover how to really tailor your messages for the different stages of the sales funnel.

  • Marketing Automation

    Get a bit of an insight how real time messaging is the what marketing is all about these days.

Why Take This Course

Because you want to optimise your marketing

  • So you can enhance your ROI

  • Get ahead of the competition

  • Apply proven techniques to make your budget work harder

  • Generate more self satisfaction with your work

Watch Intro Video

Video

Your Guide

FCIM

Jeff Knight

Jeff Knight has held several senior level positions as a marketer over the last 30 years. He has been fortunate to have worked with some great leaders and has won several awards for marketing excellence. Jeff now spends his time sharing his knowledge and helping other marketers excel in their careers. He is a Fellow of the Chartered Institute of Marketing and a strong believer of the importance of marketing to organisations - but I guess as a marketer he would say that! Jeff believes in the notion of no action without insight and that creativity is the engine room of marketing.

The Cost

The cost of not taking this course will be so much more. This price is for an individual, one off purchase. If you wish to buy for a team, need invoices, pay by BACS or a payment plan, get in touch.