Course curriculum

  • 1

    In The Beginnning

    • How to Use This Course

    • Welcome from Jeff Knight

    • Questions To Answer Before We Get Going

    • Your Outcomes Video
  • 2

    Build The Brand Called YOU Using Trust

    • Introducing the module

    • Creating the brand called YOU

    • Build Trust In The YOU Brand

    • What Creates The Trust Gap

    • Be Credible

    • Building Trust By Being Reliable

    • Building Relationships

    • It's About Us Not Me

    • Summary so far

    • End of Module Quiz

    • A Quick Task

  • 3

    Why Emotional Intelligence Is Crucial

    • Emotional Intelligence Survey

    • Common Traits of Successful Marketers

    • What is Emotional Intelligence?

    • Learnings So Far
  • 4

    Know yourself

    • Self Awareness Self Survey

    • 9 Dot Challenge

    • 9 Dot Solution

    • Some tips for self awareness

    • Turning Talents Into Strengths

    • Self Awareness Summary

    • Resources and further reading

    • What Next?
  • 5

    Personal Motivation

    • Personal Drive

    • Set Goals

    • Show Initiative

    • Have Optimism

    • Personal Motivation Quiz

    • Drive your brand - your task

    • Further Reading
  • 6

    Have awareness of others

    • Module Intro Video

    • Seek first to understand then be understood

    • Having Marketing Metrics That Count

    • Use Metrics Wisely
  • 7

    Social Skills

    • Enhance Relationships

    • Communication Points
  • 8

    Self Discipline

    • Time management: put first things first

    • Keep those skills sharp
  • 9

    End Of Course Quiz

    • A Quiz Before You Go
  • 10

    Time to wrap up - now go make it happen

    • That's all folks

    • Your leaving video

    • Your feedback

Key Learnings

how to make your mark

  • Build on your strenghts

    Learn how to understand and maximise your strengths to make your mark.

  • Create the YOU brand

    Discover how to focus on building the most important brand - YOU. Learn the key elements of building trust in that brand.

  • Learn how to use Emotional Intelligence successfully

    Successful marketers are strong in emotional intelligence. Forget text books, this course uses tried and tested techniques to increase your EQ.

Why Do This Course

Do you want to make your mark in your organisation?

  • You want to be taken more seriously

  • You want to fully use your skills

  • You want to make a difference to your organisation.

  • You want to change perceptions of marketing

  • Because marketing is not the colouring in department

Video

About your host

FCIM

Jeff Knight

Jeff Knight has held several senior level positions as a marketer over the last 30 years. He has been fortunate to have worked with some great leaders and has won several awards for marketing excellence. Jeff now spends his time sharing his knowledge and helping other marketers excel in their careers. He is a Fellow of the Chartered Institute of Marketing and a strong believer of the importance of marketing to organisations - but I guess as a marketer he would say that! Jeff believes in the notion of no action without insight and that creativity is the engine room of marketing.

Pricing options

This price is for an individual, one off purchase. If you wish to buy for a team, need invoices, pay by BACS or a payment plan, get in touch.